Hillcrest Books, Catalogue of Old Catalogues and Paper Collectibles

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Fantastic Selection of YOUTH'S COMPANION Fall Premium Issues!

05039-M1093ARLKU- 16 issues Youth's Companion Magazine For All The Family

  Publication began around 1827. Perry Mason Company, the publishers, were early pioneers in the premium method of merchandising, beginning about 1866. It proved to be most successful for them and each October they devoted almost an entire issue to these great  premiums offered for new subscribers. The broad selection of premiums were of high quality, appealing to the entire family.  These October issues are fabulous catalogs in their own right.  Each year seemed to bring greater and greater attention to the premium issue in selection and artistic presentation.  Not surprisingly, the magazine attracted more and more subscribers and well known advertisers. The individual ads alone in many of the following issues would bring an attractive sum in today's market.

   October 21 of 1996 marked the 104th anniversary of a custom for which this magazine is responsible. The pledge of allegiance to the flag  of the United States first appeared in the September 8, 1882 issue of the YOUTH'S COMPANION.  That year  was the 400th anniversary of Columbus' voyage to America and the editor of the magazine thought each school ceremony connected with the celebration of Columbus should include some kind of salute to the flag.

   The editor, James B. Upham, assigned one of his writers,  Francis Bellamy, to the task.*   The printed pledge was well received and on Oct. 21, which was designated National School Celebration to remember the explorer, youngsters in classrooms across America first recited, "I pledge allegiance to my Flag and to the Republic for which it stands-- one Nation indivisible-- with liberty and justice for all."

    When the first national flag conference was held in Washington in 1923 the words "my flag" were changed to "the flag of the United States" and the following year "of America" was added. Then in 1954 President Eisenhower signed the act of Congress which added the words "under God" between "nation" and "indivisible."

   As early as 1915 some smaller religious groups protested the practice of using the pledge in schools on the grounds that the Bible forbade them from bowing to graven images.  Finally in 1935 Jehovah's Witnesses filed suit. The decision was handed down in 1940 ruling that no one had a constitutional right to be exempted from the pledge.  In 1943 two justices changed their minds and the court reversed their decision to read that no one could be required to participate in such a ceremony. (*The actual authorship has been in dispute for many years. The YOUTH'S COMPANION stated in 1917 that the original draft was written by Upham who died in 1910.  A leaflet circulated by the magazine later named Upham as the originator of the draft, afterwards condensed and perfected by him and his associates of the COMPANION force. Bellamy publicly claimed authorship of the pledge in 1923. The United States Flag Association, acting on the advice of a committee named to  study the  controversy, upheld in 1939 the claim of Bellamy, who had died 8 years earlier.  The Library of Congress issued in 1957 a report attributing the authorship to Bellamy.) [Our thanks to Dorothy Copus Brush, a writer for the Crossville Chronicle, and to the World Almanac for this most interesting history.]

   Well, anyhow--back to these selections with their beautiful premium merchandise. The following twelve issues represent a good cross section of goods from an era never to return but one of which we may partake through the pages of this marvelous publication.

  Items featured include fountain pens, Locomobile Horseless Carriage, Zon-O-Phone, fabulous books, desk fittings, musical instruments, artist's sets, drawing instruments, optical goods of all kinds, sewing machines, wheel toys, air rifles, cameras, home printing presses, school outfits, toy steam cars, all kinds of games; all kinds of steam, gas and motion toys; magic outfits, ice skates, ball sports items, striking bags, rifles from Stevens and Marlin, snowshoes, hunting clothes "Big Giant" steam engine (one engraving is 11 inches tall!), steamboat,  treadle scroll saw, cobbler's outfit, Keen Kutter tool kits, magic lanterns, electric specialties (little motors, flashlights, fans, telegraph, telephone, etc), arts & crafts  materials, household goods, camp and woods goods, pocket knives, shears, clippers, dresser sets, gentlemen's shaving outfits (beautiful!), ear trumpet, lady's toilet sets, china, glassware, silver serving sets, leathers goods, jewelry, watches, fobs, trains, dolls, pyrography outfits, clothes & oddments for entire family, much more. And, as mentioned before--the ads are fantastic!

Includes these individual issues:

Oct 30, 1873. Very good condition. 10-1/2" x15" x 18pp.

Oct 28, 1875. Very good condition. 10-3/4" x 14-3/4" x 24pp.

Oct 26, 1876. Very minor edge chew. 10-3/4" x 14-3/4" x 28pp.

Oct 25, 1900. Corner chip, archival repairs to cover gutter.  Fantastic selection and ads! 11-1/4" x 16-1/2" x 52pp.

Oct 23, 1902.  More great art!  There is a full pg illustration by Jessie Wilcox Smith for Proctor & Gamble.  The back cover is a full page color ad from  J. Stevens Arms & Tool Co.  We've seen these ad pages individually priced at $50 to $75. Spot  in lower margin. 11-1/2" x 16-1/2" x 48pp.

Oct 22, 1903. Large color Bakers and Karo ads. Some spine wear. 11 1/2" x 16-1/2" x 48pp.

Oct 19, 1905. Great ads by Baker Cocoa, Cream of Wheat, Gillette, National Biscuit, Quaker Oats, many more. Very good condition. 11-1/2" x 16-1/2" x 48pp.

Oct 18, 1906. More nice ads by Baker Cocoa, Quaker Oats, Cream of Wheat, Larkin, Scott's Emulsion, much more.  Light stain along spine on cover. 11-1/2" x 16-1/2" x 48pp.

Oct 22, 1908. Ads from Baker, Gold Dust, Fairy Soap, Ralston, Wool Soap by Swift etc. Very good condition. 11-1/2" x 16-1/4" x 48pp.

Oct 21, 1909. More Baker plus Lenox Chocolates, ATT & T, Kellogs, 11-1/2" x 16-1/4" x 48pp.

Oct 20, 1910. Wow! Full color, full page  from  Columbia  Phonograph Co--nice! 11-1/2" x 16-1/4" x 46pp.

Oct 19, 1916. 22 pp of premiums. Notable is a full page devoted to Erector sets. Light fold, some spine wear, otherwise very good condition. 11-1/2" x 16-1/2" x 40pp.

  That's it for the premium issues.  Following are four more issues we'll include at no extra cost.  No premiums but lots of great ads from hundreds of companies: Model steam engines, Meccano, Hudson Motor Co, Flexible Flyer, Elgin Watches, Campbell Soup, Daniel Webster Flour, Brunswick Billiard Tables, Victor Records, Hupmobile, Crisco, many more. Two pages in 3rd one have ads torn out.  Each 11” x 16-1/2” x 16 to 20pp ea.: Oct 29, 1914; Dec 3, 1914; Dec 31, 1914; Mar 11, 1915.

All sixteen issues. $732.00


04825-M0396CHCL- Catalogue- CRESCENT PERFUMERY CO., Marietta, PA. ca 1890s. "Perfumery is our specialty." They have all their Toilet Preparations listed and priced in the first three pages but not illustrated. Balance of catalogue depicts and describes their premiums: Ladies’ toilet table, fainting couch, Norris chair, chiffonier, iron bed, rattan rocker and baby carriage, bicycle, cuckoo clocks, pocket watches, rings, Seth Thomas mantle clock, etc. Nice engravings. Inserted sales letter and order blank. Coated stock, stiff covers. Minor faded area on front cover. 5-1/4" x 6-3/4" x 20pp. $38.00


05283-M0996EHEE- Announcement and Calendar for 1888. THE YOUTH'S COMPANION, Perry Mason & Co, Boston, Mass.   Each page beautifully chromolithographed with scene in keeping with season.   Contents announced for the year. First two and last sheets  have corner creases, otherwise excellent.  Card stock tied together with cord through hole in top center. 5" x 7" x 12pp. $36.00


01132-M0492EREA- Catalogue- EASTERN ESTATE TEA CO., Premium Catalogue, NY. ca 1900. Nicely engraved art of tea & coffee packages, flavorings, spices, starches, cereals, condiments, soaps, rugs, occasional furniture, linens, trunks, beds, china, glassware, silverware, clocks, jewelry, kitchenware, laundry accessories, toys, wheel goods, lamps, and more. A clip is removed from one page, otherwise very good condition. 6-3/4" x 10-1/2" x 44 pp, stiff covers. $38.00


06212-M0598EHEE- Catalogue- F. O. CLARK & SON, Camden, ME. ca 1910. Groceries, Meats and Provisions. A premium catalogue of aluminum ware for coupons received when customer made a cash purchase. Thirteen pages of this aluminum ware, remainder is selected recipes. Well illustrated. Some spine wear. 3-1/2"x 6-1/4"x 24pp. $36.00


05257-M0896CCLR- Catalogue- THE PLAIN PRICE STORE, Harriman, Tenn. ca 1915. "Everything to Eat and Wear. Profit Sharing Catalog, Premiums Absolutely Free to Our Customers. Your Patronage Appreciated." Harriman is about 30 miles down the road from us, between here and Knoxville. A premium company sold these small town merchants on these programs, similar to the trading stamp programs. This one used little coupons in 5, 10 , 25 and $1.00 denominations. These companies furnished the catalogues with the local participating merchant's name imprinted. Quite comprehensive. Toys, dolls, personal furnishings, toiletries, jewelry, pocket knives, sports items, emblem buttons, fobs, guns, baskets, kitchen ware, Buster Brown umbrella, sidewalk scooter, piano, victrolas, clocks & watches, cut glass & other glassware, mesh purse, shaving sets, baby chickens, luggage, Irish Mail car, wood stoves, furniture, rattan, sew mach, safe, hall clock, farm wagon, buggies, and even the "Latest Model Five Passenger Ford Automobile, for 35,000 certificates." (it's a Model T). Some cover stains and worn corner. Rusty staples. Pages clean. 6" x 9-1/8" x 64pp. $63.00


01434-M1292ECEH- Catalogue- UNITED PROFIT SHARING CORP., no place, no date, but probably in teens of 20th century. A premium catalogue identified with United Cigar Stores’ Coupons. In addition to approximately 35 pgs of premium listings, there are about 20 pgs of large ads from participating manufacturers, including Ingraham Clocks, Moore’s Pens, Bestyette Rain Garments, Rubberset Tooth Brushes, Ever-Ready Safety Razors, New Haven Clocks, Follmer & Clogg Umbrellas, Griffon Cutlery, Gillette Safety Razors, and many others. Front cover missing, first and last couple of pgs tattered, vertical fold, and has been used as a pin cushion with numerous pin holes and pricks throughout. 5-1/4" x 8-1/2" x 52pp. $18.00


02896-M0794EEKE-Flier-ROSEBUD PERFUME CO., Woodsboro, MD, ca 1918. Premium flier full of all kinds of prizes: 26 pc tableware set in case, 1000 shot repeating air rifle, phonograph, watch, dresser set, two dinner sets, Eastman camera (Model C Hawk Eye), National moving picture machine (oil or electric lamp), watch/chain/knife set, lace curtain panels. Printed both sides. Obscure archival tissue repair to fold, light discoloration. Nice piece for display. 8-1/2" x 11". $22.00


02349-M1193CELE- Catalogue- BROWNELL & FIELD CO., Providence, RI, 1920. Premium catalogue. Given in exchange for coupons packed in their teas, coffees, spices: Town and Country, Autocrat and Star brands: China, glassware, jewelry, kitchen ware and more. Very good condition. 5-1/4" x 8" x 30pp. $38.00


04963-M0696CAHR- Catalogue- NEHI BOTTLING CO., Imprints from several towns in Oklahoma (Blackwell, Newkirk, Tonkawa, Ponca City). ca late 1920s - early '30s. Premium catalogue of item in exchange for crowns: Compact, razor set, knives, pocket watch, pencils, writing tablet, base ball, fielder's glove, coveralls, ice tea set, foot ball, flashlight. Nice graphics using Speedball lettering common in the late 1920s. 2-color. 5-1/2" x 8-1/2" x 12pp. $38.00


02381-M0294EOLE- Catalogue- PICTORIAL REVIEW CO, Young Hustlers Div, NYC, 1932. "Ted’s Success and the PIC Prize Catalog". For boys and girls who sold single copies of the magazine. Inspirational selling stories and 50 pp premiums. Bicycles & supplies, baseball, football, basketball, Lionel trains, tennis, winter sports, Boy Scout clothes, model airplanes, Gilbert specialties, clothes, toys, games, clocks, watches, business and school equip, printing outfit, camping & hiking goods, cameras, flashlights, rolling stock, movie projector, typewriter, luggage, musical instruments, tools, gifts for Mother and Dad, etc. Cover chips, cover corner missing, stain. 2-color, stiff cover, sepia tone on buff coated stock contents. 6" x 9" x 80pp. $48.00


05776-M0397EOKA- Journal- PREMIUMS, A MAGAZINE OF PROMOTION, Vol. I, No.2. October, 1935. Published by Porter-Spofford-Langtry Corp., Chicago. "A National Business Paper Reaching Premium Users and Distributors Only--Twice A Year." Illustrated case histories of the use of premiums to different ends. Lots of ads. Some comic book characters, Hupmobile, Camay Soap, LaFayette Automobile, Lipton's Tea, American Family Flakes, Lee-Tex Rubber Products, Mickey Mouse Flashlights, Pla-Pal Radio, Mickey Mouse Pencils, cameras, Toy Kraft Co, more. Coated stock paper. Cover rubbed and vertical center fold. Well illustrated. 8-1/2" x 11-1/2" x 34pp. $48.00


03840-M0695ELKE- Premium Flier- KELLOGG CO., Battle Creek, MI. 1935. Mother Goose Stories came in boxes of Rice Krispies. This one is Old King Cole. 25" of "film" were cut and pulled through a "theater" screen. Colorful and unused. Excellent condition. 6-1/4" x 13-1/2" folds to 3-3/8" x 6-1/2". $18.00


04927-M0395EEHC- Sales Pak- MORELAND BUSINESS BUILDERS, INC., Chicago. March 2, 1936.  Patentees And Manufacturers Of Dime Savers. Four pieces: 1) Typed letter to a Reverend encouraging purchase of a selection of little dime pocket cards. All these numerous items are depicted in full color spilled down the left margin of page. Very striking!  2) Brochure page on coated stock paper w/saver cards and prices in b/w. 3) 5-1/2” x 8-1/2" order blank w/12  items listed, on pink paper. 4) Original envelope all intact w/two, ˝ cent brown Nathan Hale stamps.  Envelope has light foxing, all else excellent condition. All. $22.00 


03312-M1294EALC- Premium Cards- GRAND UNION TEA CO., Brooklyn, NY. ca 1940s. "Series No. 2 Tea Checks". Seven little cards 1-1/2" x 2-1/2" in blue and red ink. To be redeemed for premiums. Very good condition. All. $18.00


05413-M1196EREE- Sample Book- KALAMAZOO STATIONERY CO, Kalamazoo, MI. No.1942, ca 1950. Premium prints. Includes: Seasonal Scenes, Ballet, Hunting, Bouquets, Fishing, Wild West, Birds and Blossoms, Jolly Jewelers. Wire spiral and heavy black boards bound. Excellent condition. 5-1/4" x 9" x 44 full color plates. $32.00


03309-M1294EALC- Catalogue- WORLD PROFIT-SHARING STAMP CO., Roosevelt, L. I. , New York. 1955. World Green Stamp premium catalogue. "Gifts of Quality for All the Family". Very good condition. 5-1/2" x 8-11/2" x 32pp. $18.00


01819-M0693EEOC- Catalogue- TOP VALUE ENTERPRISES, Dayton, OH, 1956. Top Value Stamps redemption catalogue. "Gifts of Appreciation". Household goods, lamps, toys, dolls, picnic items, tools, etc. Colorful on coated stock paper. Very good condition. 8-1/2" x 11" x 19pp. $24.00


05287-M0996ERCH- Catalogue- JEWEL TEA CO., no place given, Jewel Home Shopping Service, F/W 1957. An Autumn pattern wall clock appears in this one, as well as the other items, but not the silverware. Very light cover soil, corer crease. 8-1/2" x 11" x 94pp. Inserted is an 8-1/2" x 11" sheet of price-off coupons. $43.00


01821-M0693EEOC- Catalogue- TOP VALUE ENTERPRISES, Dayton, Oh, 1960. Top Value Stamps redemption gift catalog. Household goods, personal gifts, sporting goods, baby goods, toys, dolls, bedspreads, picnic items, tools, lawn & garden, luggage, furs, jewelry, etc. Colorful on coated stock. Mortised window on cover showing family inside. Very good. 8-1/2" x 11" x 51pp. $28.00


01822-M0693EEOC- Catalogue- TOP VALUE ENTERPRISES, Dayton, OH, 1960. Top Value Stamps redemption "Family Gift" catalogue. Household goods, personal gifts, sporting goods, baby goods, toys, dolls, bedspreads, picnic items, tools, lawn & garden, luggage, furs, jewelry, etc. colorful on coated stock. Minor edge chips. 8-1/2" x 11" x 51pp. $24.00


01824-M0693EEOC- Catalogue- TOP VALUE ENTERPRISES, Dayton, OH, 1962. Top Value Stamps redemption "Family Gift" catalog. Household goods, personal gifts, sporting goods, baby goods, toys, dolls, bedspreads, picnic items, tools, lawn & garden, luggage, furs, jewelry, etc. Cars also offered in this one. Beautiful little red-headed Victorian girl on cover. Colorful on coated stock. Minor edge wear. 8-1/2" x 11" x 122 pp. $24.00


01828-M0693EEOC- Catalogue- GIFT STARS INC., Minneapolis, MN, 1964. "Free Gifts" premium catalogue. Range of household items, toys, dolls, baby goods, sporting goods, etc. Colorful on coated stock. Penny-sized tape lift on front, otherwise very good. 8-1/4" x 10-3/4" x 47pp. $18.00


01836-M0693EEOC- Catalogue- SPERRY & HUTCHINSON CO., New York, NY, 1968. S & H Green Stamps. “Distinguished Merchandise. The Gift Window of the World.”  Colorful. Heavy stiff covers. Very good condition.  6-1/2” x 9-1/2” x 162 pp. $24.00  


00067-B0990EOKE- Catalogue- NAPA AUTO PARTS, NAPA GOLDEN AWARDS Premium catalogue serviced by Top Value Enterprises. Dayton, OH. 1975. General merchandise premiums. Golden water color cover. Bottle ring on front, slightly scuffed back cover, otherwise very good. 10" x 8-1/4" x 130pp. $30.00


05589-M0297ECKS- Catalogue- QUALITY STAMP CO., Memphis, TN. 1985. Wide range of premiums for trading stamps. Colorful. Very good condition. 8-1/4" x11" x 98pp. $22.00


05590-M0297ECKS- Catalogue- SPERRY AND HUTCHINSON CO., no place given. Cat# 90, 1985. S & H Gift Ideas for trading stamps. Colorful. Excellent condition. 8-1/4" x 8-1/4" x 114pp. $22.00


06987-M0902EEEE- Catalogue- SPERRY & HUTCHINSON, Norcross, GA. Ca 1994. S & H Green Stamp premium catalogue, Vol. 101. Wide range of items for home, workshop, leisure, baby, play, yard, etc. Very good condition. 8"x 10-1/4"x 72pp. $14.00


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